Are suicideboys mumble rappers8/17/2023 ![]() The Last Grey Day tour in 2019, I don’t remember at all. We never got to experience it in the way we should’ve because one of us would be high. Ruby da Cherry: $crim and I were f–ked up on drugs during almost all our other tours. Our fans b-tch sometimes about how “Ruby doesn’t do merch anymore,” but what they don’t get is that I’m still approving and working on everything. I don’t have the skills of a designer, so Adam helps me get my ideas out of my head and execute them. Once we got managers, we also decided to get one of our buddies, Adam Arriaga, to take over. Ruby da Cherry: I used to design everything, and $crim would give his input. Ruby, do you still design everything yourself? $uicideboy$ have a distinct merchandise strategy, with drops about three times a year. Inside Saddest Factory Records: How Phoebe Bridgers Is Quietly Building an Indie Empire tour that has sold almost 500,000 tickets, including shows at Pier 17 in New York and back-to-back dates at the Shrine Outdoors in Los Angeles, following the release of their latest album, Long Term Effects of Suffering. ![]() This year, $uicideboy$ signed a “strong eight-figure deal” with The Orchard meanwhile, the duo is on a headlining U.S. ![]() Today, cousins $crim and Ruby da Cherry are entrepreneurs, launching their own label collective, G*59 Records, in 2017 with distribution from Virgin. Known early on for its shock-rap style and depression-laced lyrics, the duo’s origin story (which dates back to 2014) involved a long-mythologized suicide pact: If the music didn’t work out, there would be nothing left to live for. New Orleans-bred punk-rap duo $uicideboy$ has never charted on the Billboard Hot 100 or any airplay tally, but it has turned its SoundCloud-era success into an underground empire - and collected 5.3 billion streams along the way, according to MRC Data. This story is part of Billboard ’s third annual package spotlighting the trends defining the independent music business.
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